Based in San Francisco, 826 Valencia is a nonprofit organization dedicated to supporting students who live in under-resourced communities with their writing skills. They offer free writing, tutoring, and publishing programs for youth ages six through eighteen. Volunteer tutors are at the core of how they serve thousands of students in San Francisco every year. The majority of their students are youth of color, and they especially seek volunteers who are bilingual or identify as Black, Indigenous, or People of Color (BIPOC).  As part of the TBD* Studio, douglas.barron and I helped 826 Valencia create a volunteer recruitment campaign to increase the number of volunteer signups and BIPOC or bilingual volunteers. We focused on several avenues for reaching potential volunteers in the Bay Area. Ultimately, the system we created is flexible and malleable so that 826 Valencia can adapt it to their specific needs and use it across a wide variety of applications.























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